Our web design firm PICnet has done a wonderful write-up on their blog about the benefits of our new website entittled, '8 benefits of a newly designed Soapbox site: The Bridge'. Just read about all our fantastic and functional upgrades in their words:
The Bridge understands the important role that their website pays in 1) providing easy access to resources to those who need it while 2) raising awareness about the transformative power of rehabilitative services which are woefully underfunded. Migrating to our Non-Profit Soapbox CMS afforded The Bridge a virtual transformation of their own, with the following benefits:
- improving user accessibility
The old Bridge site was heavily image based which made pages load at a crawling pace and didn’t allow users to copy useful text and resources easily. The new site is much more intuitive to browse and find the information you need quickly.
- improving SEO
Along the same lines, if a site is difficult for users, it’s difficult for Google to crawl as well. The new site opens up a wealth of text-based resources to search engines and will help more of those in need find what they need.
- easy to use CMS
The Bridge staff struggled to keep their site populated with fresh, compelling content with their old clunky platform, but now that they have the power of Joomla and Non-Profit Soapbox behind them, they are happy accidental techies.
- adding blogging and commenting functionality
With their upgraded CMS, The Bridge is now able to maintain two vibrant blogs (main blog and a program blog) to spark conversation around the issues they care about.
- leveraging embedded media
Again, thanks to Non-Profit Soapbox, The Bridge can now easily include embedded media such as YouTube clips and slideshare items like on this page.
- getting on the social bandwagon
Following The Bridge on Twitter is as easy as visiting their homepage, thanks to their ever-useful Twitter feed of recent tweets.
- learning from your audience
How often do you get a chance to take a step back and reevaluate your website strategy? Take a cue from The Bridge: a redesign is a great opportunity to work with focus groups to get feedback and direction for your new site.
- capitalizing on the wow factor
Just look at it! W-O-W!
